there are nearly 8 billion of us and we'll cross 9 plenty soon. industrialization, modernization, and globalization have already been driving people into citie

there are nearly 8 billion of us and we'll cross 9 plenty soon. industrialization, modernization, and globalization have already been driving people into cities for decades. going forward on top of that droughts, famines, hurricanes, floods, etc will increasingly drive climate refugees into cities. we are already in a "housing crisis" that will only escalate rapidly as pressure from the net-influx of people moving in compresses living space. this is what ikea is talking about in the first minute of this video (which at one point was the link): https://ikea.today/ikea-explores-future-living-for-the-many/ https://ikea.today/ikea-explores-future-living-for-the-many/ your mental framework of "why would I, a wealthy person who can afford more, want this?" is basically a mistake of making it about you. its not.