my personal take on this: Apple did not want people to talk about other things introduced or not introduced at WWDC. With so much attention from non-developers

my personal take on this: Apple did not want people to talk about other things introduced or not introduced at WWDC. With so much attention from non-developers for a developer event, they need to carefully handle expectations until the hardware event in fall, with its focus on the general public, will hopefully introduce the amazing new things everyone always expects. This year was not a disappointment for sure but the things shown are incremental improvements at best. Putting that stand out there will give the public something largely irrelevant to complain about and at the same time generate more attention for a specific niche product: the new mac pro. And in doing so they avoid real criticism for all the other products that are so much more important for their success. Apple does not lose anything here side note: anyone else remember when Tim Cook thanked everyone involved in the end and emphasized the overtime and weekends they worked through? No idea what to make of this, does not sound like a normal thing to admit tbh as CEO. To me that sounded like a plea for something, perhaps to be more understanding and to wait until fall to see how everything plays out? (timestamp 2:15:56 at https://www.apple.com/apple-events/june-2019/ https://www.apple.com/apple-events/june-2019/) > these guys have given up their nights and weekends from their families