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> it’s a textbook luxury branding and pricing strategy. The problem is that this 10x overpricing strategy doesn't apply to their entire lineup, but that's not
by cynix 7y ago
> it’s a textbook luxury branding and pricing strategy.
The problem is that this 10x overpricing strategy doesn't apply to their entire lineup, but that's not made explicit. As a result, people might mistakenly generalise it to their other products such as iPhones, leading people to think that their phones are also 10x overpriced and are actually only worth $100, thus diminishing its value.
- onebyteman 7y agoHaha, no. The average person does not think that deeply or use that much math.
- alexanderdmitri 7y agoI'd wager the average person is more likely to grasp the mathematical incongruency than have the buying power to afford the incongruency.
- piva00 7y agoI think the average person who is an iPhone owner can look at their phone and to this monitor stand and think "why do they cost almost the same?" easily. Price is one thing that most people are quite sensitive about.