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But it's not 'kids watch sesame street' that you're sending to Google. What you're sending is: * This phone is used by a kid * $user has children (through ass

by Aaargh20318 7y ago

But it's not 'kids watch sesame street' that you're sending to Google. What you're sending is: * This phone is used by a kid * $user has children (through association with other devices used at the same location and IP) * $kid lives at $address (even when it doesn't know the location of $kid's phone, it knows the location of other devices using the same IP) * $kid goes to $school (using location data from your or your SO's phone when dropping of your kid). * etc. etc. A lot of information can be inferred by knowing which other users are associated with a child.

move-on-by 7y ago
Depending on the apps, you could make some age assumptions of the kid too. Even more, perhaps extrapolate the number of children in the household based on the age-ranges of the apps and the behavior of how they are using the apps. A 3 year old and and a 5 year old are going to have very different usage patterns. The number of children and their age ranges could be a very important metric when considering targeted advertising to the parents. The fact is, this information is used against the consumer to manipulate them into doing things they wouldn't otherwise do - click an ad and perhaps make a purchase. Any bit of information to further that goal will be used, even better if its information about the children since that's a major purchasing factor for parents.