Look... I hear this argument a lot and I've used it myself. But after a few days of considering it, I do think the general consensus is correct. The price is c

Look... I hear this argument a lot and I've used it myself. But after a few days of considering it, I do think the general consensus is correct. The price is completely bonkers. I haven't read the article BTW. But it's not correct that production houses are so minted they don't care and just soak up the costs (I work in marketing, I work with these people). Margins can be thin and equipment costs matter. A grand for a stand is mental and will be questioned on the PO when it goes past the CFO or the person signing the cheques. This was a weird move by Apple and totally tone deaf for the market the audience at the event. And the WWDC event is important. They should have known better... the fact they didn't predict the reaction to this speaks volumes. The multi millionaire and billionaire senior management are massively out of touch in some ways. In other ways they got it right: They actually spoke to the people who wanted this Mac and they got it right. But WWDC is their premier public international marketing stunt of the year. The grand for a stand is a bad look and just reinforces Apple as a brand for elitists when that is the last thing they need globally.