Because I am weird and because most of our video consumption on the TV does not involve old school ad blocks, I started my daughter pretty early (late 3/ early

Because I am weird and because most of our video consumption on the TV does not involve old school ad blocks, I started my daughter pretty early (late 3/ early 4) on the idea that ads are “trying to sell us things we don’t need” when we saw them on TV. Then it was ... fairly easy to extrapolate that to the idea we don’t buy apps/ games that are covered in ads. It’s not perfect, but it works pretty well and she seems to understand there is a whole class of apps we will not buy even if she doesn’t have a deep appreciation of Why. We shall see how long that works.