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This almost certainly is about keeping Square’s code closed source, not anything to do with Square’s customers selling software.

• nabla9 7y ago
  It's clearly not. It's term related to software sold in their online store. >3. Online Store > I. Your Content and Content Restrictions
  • chmarr 7y ago
    "Content" also includes images/html/js, etc, that is uploaded to provide the store interface.