> This monitor is competing against $25k+ reference displays. And the price is very competitive. No it isn't. That's just the framing. Yes, reference monitors

> This monitor is competing against $25k+ reference displays. And the price is very competitive. No it isn't. That's just the framing. Yes, reference monitors are expensive. It's not a reference monitor. A reference monitor is a very specialized piece of equipment that fits into infrastructure that you may find at a broadcasting studio: https://en.wikipedia.org/wiki/Broadcast_reference_monitor#Features https://en.wikipedia.org/wiki/Broadcast_reference_monitor#Fe... It's not necessarily the panel itself that makes them so pricey (though OLED vs. LCD does make a difference). Rather, it's the fact that they're niche products. edit: link added for clarification