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What makes people think that if it's a "hollywood" production house (most of them aren't in Hollywood) that they are ready to buy a $1k monitor stand, no questi

What makes people think that if it's a "hollywood" production house (most of them aren't in Hollywood) that they are ready to buy a $1k monitor stand, no questions asked? It won't happen, unless they are a) stupid (they aren't) b) flush with cash (they aren't) c) for a client room (maybe). What is interesting is that new monitor. Spec-wise it's not the same as a good Sony or even Flanders, but it's not that far off and it's not $35k+. Now, that's something that those studios would buy plus a stand - when you put it like that - 6-7k monitor that's 95% there of a 35k monitor.

totemizer 7y ago
In fact the actual point should be that those production houses will never buy this stand because they already have their stands. (this is what MKBHD said anyway). And to be honest, if I had the money I would buy that stand, I always loved these move-around-stay-in-place gadgets.
- Keyframe 7y ago
  Oh they will for a client den, to show they can. For actual workstations around the offices - no, but also not that monitor.
Traster 7y ago
I really wish people would stop comparing this monitor to the $35k monitors. Yes, it's almost as good, maybe even 95% as good, but guess what? People are not paying $35k for the sake of it, that 5% is really bloody important. If it isn't important to you, you weren't going to buy the $35k monitor already. The reason they're so much more expensive is because they have features and specs that a small number of people find really important and will pay the premium for it. If we want to go down that line fine - but people can just as easily point to $2k displays that are 95% as good as the Apple one.
- Keyframe 7y ago
  Having worked for eons in production, I can tell you that's not true. You see, coloring and tech prep work can be done on 95% monitors (compared to sony for example). Certain broadcast techies need 100% (broadcast engineering isn't in studios), and I would definitely challenge that as well - knowing and working with these people over the years. What is happening in studios is this a) there needs to be a monitor that one can work on (95% IS FINE, broadcast engineering isn't in studios) b) wow factor for clients and dick showing contest in-front of them.

totemizer 7y ago

In fact the actual point should be that those production houses will never buy this stand because they already have their stands. (this is what MKBHD said anyway). And to be honest, if I had the money I would buy that stand, I always loved these move-around-stay-in-place gadgets.

Keyframe 7y ago
Oh they will for a client den, to show they can. For actual workstations around the offices - no, but also not that monitor.

Traster 7y ago

I really wish people would stop comparing this monitor to the $35k monitors. Yes, it's almost as good, maybe even 95% as good, but guess what? People are not paying $35k for the sake of it, that 5% is really bloody important. If it isn't important to you, you weren't going to buy the $35k monitor already. The reason they're so much more expensive is because they have features and specs that a small number of people find really important and will pay the premium for it. If we want to go down that line fine - but people can just as easily point to $2k displays that are 95% as good as the Apple one.

Keyframe 7y ago
Having worked for eons in production, I can tell you that's not true. You see, coloring and tech prep work can be done on 95% monitors (compared to sony for example). Certain broadcast techies need 100% (broadcast engineering isn't in studios), and I would definitely challenge that as well - knowing and working with these people over the years. What is happening in studios is this a) there needs to be a monitor that one can work on (95% IS FINE, broadcast engineering isn't in studios) b) wow factor for clients and dick showing contest in-front of them.