They’re requiring that the app publisher has editorial control over the ads that appear next to their content. This is a shift back to how things work in pre-i

They’re requiring that the app publisher has editorial control over the ads that appear next to their content. This is a shift back to how things work in pre-internet media and ensures that any damage done by an inappropriate ad (whether by Apple, a government, or market forces) falls squarely on someone that had both the responsibility and means to block said problematic ad.