I don’t think it’s a split so much as Peleton appealing to different users with the same product. There are quite a few ways to get hooked: a teacher you really

I don’t think it’s a split so much as Peleton appealing to different users with the same product. There are quite a few ways to get hooked: a teacher you really like (I only found one I could stand but he is great), a class you really like (I’m sure the country music classes have their devotees), live interaction with the instructor, and performance tracking (aiming for calories or watts or whatever).