I wasn't suggesting that people cancel netflix or cable, I was just saying that this expense could fall into a similar category. I personally am willing to spe

I wasn't suggesting that people cancel netflix or cable, I was just saying that this expense could fall into a similar category. I personally am willing to spend a certain amount of money towards my health each month if it's effective. "The market seems to just be people already really into cycling" This is not true, I see tons of people that are just getting into spin/cycling for the first time. I think the primary customers are people that don't mind using a bike, need to be motivated and have busy lives. We'll see what happens, but I think there's a lot of growth to be had, especially if they try and compete with Tonal.