4 ms·
> This seems like it would obviate [...] third-party cookie blockers. Wouldn't this do the exact opposite? Ads that did this wouldn't be able to track clients
by laughinghan 7y ago
> This seems like it would obviate [...] third-party cookie blockers.
Wouldn't this do the exact opposite? Ads that did this wouldn't be able to track clients across different domains, even for clients that allow third-party cookies.
But I think the main issue is the jump in technical complexity, which is more than "a bit"—many, many websites are built by non-coders who can copy and paste a bit of HTML & CSS, perhaps using a CMS or blogging tool like WordPress or Moveable Type, and who can paste in a script tag, but no way could they write even the 3 lines of PHP it would take to reverse proxy for an ad script. Maybe if this approach became popular enough, there would be a standard WordPress plugin or something, but what adtech company would want to be the first to require it?