> The market is never going to do that at large - but I hope someone somewhere manages to kill tracking and third party data-reselling into non-existence. Over

> The market is never going to do that at large - but I hope someone somewhere manages to kill tracking and third party data-reselling into non-existence. Overall the market is moving away from third-party now, as it's simply a lot less effective. Everyone in the industry wants to be working with first-party data.