The Amazon button was also the most appealing to me, because it looks the most like my internal notion of what a "Buy now" button should be. I'm so trained by m

The Amazon button was also the most appealing to me, because it looks the most like my internal notion of what a "Buy now" button should be. I'm so trained by my experience on Amazon that that's what I click to make the purchase that it's the natural place I want to click to buy--even on a different site.