It's dead, sorry. They will need to pivot to something else. My wife and her girlfriends used to be Peloton bunnies - one of the ones that you see in a studio

It's dead, sorry. They will need to pivot to something else. My wife and her girlfriends used to be Peloton bunnies - one of the ones that you see in a studio in some of the ads. Two years ago classes were super hard to get into. They had the best instructors ( Peloton would overpay to steal the ones with following from Soul Cycle and FlyWheel ). The home invasion week got housewives from Midwest show up in classes with fifteen outfits because they thought they were going to be on TV or at least seen by the people at home. It was buzzing. Bikes were selling like hotcakes -- no discounts, no promos no anything. Two years later, she barely goes there once a month. Classes now are meh. The studio is losing its luster. Home invasion week has classes available. There are discounts and specials on bikes, not to mention a talk of a bring your own bike option. Her friends that had the bikes at home sold them. And competitors. Mirror showed up. Rumble showed up. FlyWheel and Soul Cycle are nibbling at its feet. Instagram is full of Pilates and Barre at home channels. It is BlueApron all over again.