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In general, I believe it's based on the belief that children in partiular don't yet have the necessary mental tools to be able to properly analyze content -- ba
by mithr 7y ago
In general, I believe it's based on the belief that children in partiular don't yet have the necessary mental tools to be able to properly analyze content -- basically, that they're influenced by media to a much higher degree than adults.
> Basically ads equivalent OTA television or magazine ads should be allowed
I would guess that proponents of this approach also feel that the contents of TV/magazine ads should be strictly controlled (and probably they are -- I'm not sure what the exact regulations around these are, but I am sure it's much harder to publish a blatantly misleading magazine or TV ad, without consequences to the advertiser or the network/magazine, than it is to publish one online).
- snek 7y agoNot just a belief, it's been studied many times, and it is in fact illegal to have "native" advertising on children's TV shows, at least in the U.S.
- scarface74 7y agoAlmost all cartoons aimed at kids hope to make money on related merchandise. A lot of animated shows were cancelled because while the ratings were good, they skewed toward older teens and adults that didn't buy toys. Two that come to mind are "Young Justice" and the original "Teen Titans". Cartoon Network specifically made "Teen Titans Go!" to skew younger. This isn't a new thing, they killed off most of the Transformers in the 80s movie so they could introduce a new line of characters/toys.
- deleted 7y ago[deleted]
- eli 7y agoThen why are first-party ads allowed?
- pwinnski 7y agoI hope this is step one, and that first-party ads are step two or three.
- kd5bjo 7y agoThey’re requiring that the app publisher has editorial control over the ads that appear next to their content. This is a shift back to how things work in pre-internet media and ensures that any damage done by an inappropriate ad (whether by Apple, a government, or market forces) falls squarely on someone that had both the responsibility and means to block said problematic ad.
- munk-a 7y agoI think this ability to filter is less a binary switch and more of a scale - people of any age can have trouble resisting advertising and so we just generally need to rethink our stance on what sorts of advertising we allow.
- throwayEngineer 7y agoHumans never do. Trump's Russian propagandists is a classic example. This just gives Apple more power to pick winners and losers