I'm sure there's a few people for whom this makes sense, but mostly people are either: 1) disciplined and/or organized enough to just exercise, or 2) not discip

I'm sure there's a few people for whom this makes sense, but mostly people are either: 1) disciplined and/or organized enough to just exercise, or 2) not disciplined and/or organized enough to keep doing Peloton But, I suppose the real question is, how many do they actually need in order to be profitable? If 1 person in 1,000 is enough, which would be 300,000+ people in the U.S., then maybe they could do all right. Now, if some VC fund threw 50 billion dollars at them and insisted they try to grow to Facebook size, then this will never work.