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I was shocked at how successful he described their mall marketing! Rough quote from when I listened a week or two ago: "If I could get someone to ride the bik
by froindt 7y ago
I was shocked at how successful he described their mall marketing!
Rough quote from when I listened a week or two ago:
"If I could get someone to ride the bike, there was about a 50% chance I could get them to buy it"
Also rough quote:
"People would ask what would happen if we went out of business. Since it was a subscription, there was an annuity value in keeping the platform going. Whoever ended up with our assets after a bankruptcy could use those revenues to spin up an instance of AWS to host the videos. I had a whole line ready to go about it."