If I choose to only buy magazines with racist/extreme/violent content, its on me. But if I watch it on YouTube its on them? I don't understand how using the mag

If I choose to only buy magazines with racist/extreme/violent content, its on me. But if I watch it on YouTube its on them? I don't understand how using the magic word "algorithm" immediately implies that there is zero volition from the part of the user. Is it scary to think that people actually want to watch these videos, even if the algorithm didn't exist?