digg was losing to reddit well before all of that. It is actually why I think they took such a huge (and in hindsight stupid) risk with the design. The way they

digg was losing to reddit well before all of that. It is actually why I think they took such a huge (and in hindsight stupid) risk with the design. The way they implemented the new design and how they reacted to users frustration that was the last straw. I honestly think whoever was in charge got pressured and acted with money and greed in mind instead of the actual users. Karma is a bitch.