One way of looking at this is google admitting there's a need for technology that intercepts and tweaks requests, but that's only an enterprise-grade need (intr

One way of looking at this is google admitting there's a need for technology that intercepts and tweaks requests, but that's only an enterprise-grade need (intranets, firewalls, block lists, etc.) Consumers however shouldn't have access to those capabilities. The optimistic, parental, or (according to the article) gaslighting reason is consumers will shoot themselves in the foot by installing a spyware toolbar. The follow-the-money reason is 80% of google's revenue is unaffected by intranets, firewalls, block-lists, etc., but IS affected by the consumer use-cases of this tech.