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True, but shouldn't Twitter have more potential future earnings than Groupon?
by lotusleaf1987 16y ago
True, but shouldn't Twitter have more potential future earnings than Groupon?
- JeremyBanks 16y agoHow do you figure? Twitter seems like a pretty typical example of a tough-to-monetize service, whereas Groupon is already outrageously profitable.
- ddemchuk 16y agogroupon's business revolves entirely around selling things, with limited social aspects to make it enjoyable. Twitter is literally the exact opposite. There's no clear way to monetization for them.
- lotusleaf1987 16y agoThanks for that answer. I understand this, but I just keep thinking why can't Twitter just but a few display ads like Facebook to monetize?
- ddemchuk 16y agofacebook has ridiculously useful demographic targeting information. Twitter is a little bit more messy and it would be trickier to target as accurately, so the value is less there
- lotusleaf1987 16y agoThat makes sense now that it's been explained, thanks!