This change will likely come with a push for better ads. Frequently these days you see whole articles that are actually ads. They fact they must bode this low

This change will likely come with a push for better ads. Frequently these days you see whole articles that are actually ads. They fact they must bode this low now speaks to the difficulties they're facing in achieving revenue growth. Most web users don't use an ad blocker. Kind of hard to keep perpetual X% YOY growth when you're a Google-sized company. It is impressive for how many years they pulled it off, but those days are probably over.