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A large chunk of their marketing nowadays is around privacy and it looks like it's more and more in their priorities, and Apple is a company that has historical
by charles_f 7y ago
A large chunk of their marketing nowadays is around privacy and it looks like it's more and more in their priorities, and Apple is a company that has historically loved by suckling at their customers sweet wallety nectar.
So yeah even if they're driven by money, their best interest is aligned with their customers'- living up to the promise that your data is yours with them.
The other thing is that there seems to be a better chance at being private with a company that does not start its promise by telling they want to know everything about you and "index the world"
- lallysingh 7y agoYup. They're in privacy because their biggest competitor is Android and this is their best angle. Tech advancements for phones are ho-hum at this point, so this is how they compete with carrier-based incentives for android phones on upgrade. That's all fine and good, but privacy is a float, not a bool, and let's not assume Apple's going to go any further than they have to. They won't ever ask their users to do something inconvenient to get better privacy. They're not discussing specific threat models that they're trying to protect their users against. Just features that they support in specific use cases. Which may sound like a hollow problem, but it leaves each user to deal with understanding all the threats they're under and what measures they should take. That's fertile ground for an adaptive adversary to work with.