If Reddit makes enough to pay the bills, maintain steady paychecks, and keep their users happy, then maybe a huge profit margin isn't necessary. If they can co

If Reddit makes enough to pay the bills, maintain steady paychecks, and keep their users happy, then maybe a huge profit margin isn't necessary. If they can continually do that, that may mean a longevity that few corporations could claim, let alone internet companies. The great thing about reddit, also, is that it's structure lends itself to accommodating niche communities. If you don't like the Pics subreddit, you read the Funny subreddit instead. If you just want to read about Harry Potter and Ruby on Rails, you can, and you can pretend the rest of the site doesn't even exist. This minimizes the possibility that a shiny new site will attract users away. If Reddit can keep the lights on, the employees paid, and the community diverse and satisfied, then I'd say they've "won", and I don't think large profits are necessary. As an aside, I also wonder if web 2.0 has really proven itself, outside of a few exceptions, to be generally profitable the way valuations show that investors expect it to be.