There's plausible deniability and then there's sheer barefaced denial. When will the Better Ads Standards protect the average user from having outright malware

There's plausible deniability and then there's sheer barefaced denial. When will the Better Ads Standards protect the average user from having outright malware, browser-jacking, click-jacking etc. etc. delivered via ad networks, potentially including Google's or Facebook's? Do that and 99% of web users will most likely stop caring about any other sort of ad blocking. However, as things stand today, switching to Brave, Firefox or any other browser that commits to making all malicious ads blockable is the only reasonable course of action.