4 ms·
> Considering that people with mental health issues often don’t have a lot of money, I’m not sure what market they’re targeting with a price point of $200/month
by notyourday 7y ago
> Considering that people with mental health issues often don’t have a lot of money, I’m not sure what market they’re targeting with a price point of $200/month. That’s more than a student loan or cheap car payment!
That's not a target market. The target market is a bored housewife with a lot of disposable income. Or someone who believes they need a therapy because a person on a subway sat next to them, etc. The app is to a way to capture the extra money that is left on a table because therapists aren't conveniently located.
That's why the ads show Michael Phelps