> Fortunately, these biases can be modelled, quantified and accounted for. We have taken this into account in our analysis using True Benchmark® technology, so

> Fortunately, these biases can be modelled, quantified and accounted for. We have taken this into account in our analysis using True Benchmark® technology, so we can be sure to tap into the generational effects. Not sure what it is but supposedly they accounted for it? I will note that the boomer data seems oddly noisy compared to other demos.