Making hit/innovative games is super hard. Not only from a financial perspective but from an emotional/personal as well. You need people who can dedicate years

Making hit/innovative games is super hard. Not only from a financial perspective but from an emotional/personal as well. You need people who can dedicate years of their life developing new tech and actually making the thing, knowing that there is a large chance to fail. As per Valve handbook, each "co-worker" should think about the risks to the company and it is not surprising that as a group they work on less risky things which can generate profit. (Steam, existing titles). But as competition in storefronts increases, I think they will be forced to innovate, either through VR, their own games or some other way.