I have worked in the academic sector and been exposed to it for a number of additional years. Reading and disseminating research, and more importantly citations

I have worked in the academic sector and been exposed to it for a number of additional years. Reading and disseminating research, and more importantly citations, are a key intrinsic metric for researchers, and a KPI providing extrinsic motivation from administration and research funding bodies. Research impact is a huge force in the academic world these days, and research can only have impact if read, understood and scrutinised by other researchers - as well as the public.