This is a good overview of a complicated market. And it highlights what I’d say is one of the biggest opportunities in the space: a trusted and highly curated r

This is a good overview of a complicated market. And it highlights what I’d say is one of the biggest opportunities in the space: a trusted and highly curated recommendation service for kids content. (I don’t want to build it, but someone else should!) I’m building a kids app (an interactive picture book series -www.featherbubble.com) that intersects a 5th major industry: publishing. My marketing toolkit/plans lack any obviously strong tactics for many of the reasons outlined in the article. Instead, my strategy is to build a brand on strong characters and content, as it seems like episodic tv has the closest thing to a winning model for apps.