no, most users are still probably under the impression that "amazon's choice" means more than an automatic algorithmically derived badge. the wording implies a

no, most users are still probably under the impression that "amazon's choice" means more than an automatic algorithmically derived badge. the wording implies a conscious decision was made, but there was none it would be better phrased as what it truly is: a badge that says "popular item" or similar. even "shopper's choice". the intent of the badge is to sell (as the article states, combat the paradox of choice)