Well as an end user, I do trust Apple. I want to put this in the hands of a for profit company that has the reach and know how to make this viable right now, no

Well as an end user, I do trust Apple. I want to put this in the hands of a for profit company that has the reach and know how to make this viable right now, not in some far distant future where adoption is low. While I like the idea, in practical terms the goal is: 1. Make a login system that is private, secure and easy 2. Have it be widely adopted right now 3. Have it work forever, seamlessly A for profit company with the reach of Apple is the perfect solution for all three points.