Valve is treading water with their current games. Their current ecosystem is broadly based on goodwill of that system. If other publishers make a Valve game, li

Valve is treading water with their current games. Their current ecosystem is broadly based on goodwill of that system. If other publishers make a Valve game, like BattleField 2, and it gets called out and shunned, that ruins the good will that fuels Valve. And as long as they don't release games like that, they don't rock their boat. The problem with Epic is that they don't have any goodwill to start with that they can lose and they are smearing studios in a level of hate that is destroying those studio's goodwill. At the end of it both will make money, but Valve will come out smelling like roses and able to pick the winners after Epic destroys the low hanging fruit.