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It's a brutal space to operate in and seems to be getting worse all the time. Investment capital is scare. Product copies are rampant and hitting the market f
by Junk_Collector 7y ago
It's a brutal space to operate in and seems to be getting worse all the time. Investment capital is scare. Product copies are rampant and hitting the market faster and faster to the point I even sometimes see copies reach store shelves before the original. Suppliers are increasingly consolidated and manufacturers can be hostile to little guys who need delivery schedules.
Anyone who finds success in such a market has my respect and the fact the Limor has managed to not only succeed, but thrive in such an environment is a testament to how incredible she is.
- bigiain 7y agoAnd things move really fast underneath you. I was part of a team who build (one batch only of) a hardware IoT product that I'm _still_ really proud of. Our bill of materials was ~$70, maybe 50% or so of that on our cpu/microcontroller board (the kinda standard "RaspberryPi plus an Arduino" kind of design). By the time we failed to raise funding for a second production run and threw in thew towel (amongst internal infighting), we could have functionally replaced that with the at-the-time brand new ESP8266 (this was 2013/14) for a few dollars. But we already had (expensive) plastic injection moulds made up that fit our boards so we couldn't even switch our insides easily. Hardware is hard. Major respect to anyone who get it right at small scales.