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My friend works at a liquor store. His boss one day told him to label the poorly-selling wines as "Staff Picks". So your fear isn't exactly unfounded :P
by kdmccormick 7y ago
My friend works at a liquor store. His boss one day told him to label the poorly-selling wines as "Staff Picks". So your fear isn't exactly unfounded :P
- calbear81 7y agoI guess that isn't wrong, your boss is part of the staff and they have "picked" the poorly selling wines to highlight. It didn't say "Staff Recommended" or "Staff Favorites"
- kdmccormick 7y agoI think the average shopper would interpret "Staff Picks" as meaning "wine that the staff recommends" instead of "wine the store is hoping to sell." It's disingenuous at best. For the record, my friend initially refused, and then compromised by labeling them "[Manager name]'s Picks".
- TeMPOraL 7y ago> It's disingenuous at best. Not the only thing retail stores do. It saddens me that this kind of dishonesty is actually a standard operating practice in retail.
- calbear81 7y agoI was being facetious. It definitely is extremely misleading based on any common understanding of what a “pick” implies in terms of quality or attributes of a product.
- alibarber 7y agoWe did exactly this with some stock that was about to expire (and no one drank) at our college bar during freshers’ week - we made a ‘college special’ cocktail containing it and advertised it on the first night. Backfired as it proved immensely popular and I had to buy hundreds of pounds more of it from the wholesaler the next day and pick it up ourselves as delivery wasn’t for another week...