It bothers me because the term pretty strongly implies that a "choice" involves a human doing the choosing. When I first saw it, I'd hoped it was a sign that A

It bothers me because the term pretty strongly implies that a "choice" involves a human doing the choosing. When I first saw it, I'd hoped it was a sign that Amazon was going to be investing time in curating their junkyard swapmeet of a store. Not so much.