Yes, it's the #1 search term by their algorithm, with some badging to psyochologically nudge you toward confidence to buy. It's conceptually no different from

Yes, it's the #1 search term by their algorithm, with some badging to psyochologically nudge you toward confidence to buy. It's conceptually no different from a floor salesman telling you that whatever item you are currently looking at is the best choice. It's similar to how almost every Amazon product is a "best seller" in an extremely narrow category.