3 ms·
Just a thought: from purely brand perspective, do you want consumers to associate your name with film/audio production or with ”nerd stuff”. The real profits c
by jpalomaki 7y ago
Just a thought: from purely brand perspective, do you want consumers to associate your name with film/audio production or with ”nerd stuff”.
The real profits come from consumers. Pro-market is moneywise small (on Apple scale).
Maybe one (or main?) purpose of the pro-lineup is to just make consumer products more attractive. Bit like with cars - some people read and dream about highend models and buy the $30-40k model.
- unicornfinder 7y agoA thousand times this. I genuinely don't think Apple expects to sell a huge number of these, but it's about establishing themselves as that company that sells that awesome high end Mac that creative professionals use.