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If you wanted to place a television ad to reach everyone in Toronto watching an NBA game, what are your options? You buy from the people who literally negotiate

If you wanted to place a television ad to reach everyone in Toronto watching an NBA game, what are your options? You buy from the people who literally negotiated an exclusive right to air said game.

SmirkingRevenge 7y ago
And that option could very well be a giant media conglomerate who also happens to be a telecom.