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When do the DSPs start to vertically integrate - setting up their own dark mega kitchens, with generic styles like 'Pizza', 'Thai', 'Chinese', 'Indian'? These c
by Creationer 7y ago
When do the DSPs start to vertically integrate - setting up their own dark mega kitchens, with generic styles like 'Pizza', 'Thai', 'Chinese', 'Indian'? These could appear as different restaurants, but in reality operate out of the same facility.
In this way the batching could be done even more efficiently, and orders would be coming from one mega-kitchen, with huge economies of scale.
- theriddlr 7y agoThat's what Deliveroo have set up in London. https://www.theguardian.com/business/2017/oct/28/deliveroo-dark-kitchens-pop-up-feeding-the-city-london https://www.theguardian.com/business/2017/oct/28/deliveroo-d... Then you have new delivery-only brands such as Mac Shack – with the food being prepared in the kitchens of Bella Italia chain restaurants.
- Consultant32452 7y agoUber Eats is sort of experimenting in this area with "popup" restaurants, only the cooking is done by their existing suppliers. For example, there is a local Puerto Rican restaurant that has a "pop-up" that offers a few Asian dishes. You can't walk into that restaurant and order the Asian food.
- chrisa 7y agoThere's a service in Indianapolis that does exactly that! https://www.clustertruck.com/ https://www.clustertruck.com/ They actually license the recipes from local well known restaurants, and then cook them in their own kitchen and deliver them.
- ddeokbokki 7y agoThey already do - I wish it was more transparent in the app as it's currently ruining the experience.