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> I think most EU Advertising Control Boards would verdict that Apple's privacy claims are misleading and therefore against the applicable Advertising Law. I t
by geocar 7y ago
> I think most EU Advertising Control Boards would verdict that Apple's privacy claims are misleading and therefore against the applicable Advertising Law.
I think not. From the horses mouth[1]:
Since the directive on unfair commercial practices (2005/29/EC) is in place, the misleading and comparative advertising directive has been applied only to business-to-business (B2B) relations concerning misleading advertising.
[1]: https://ec.europa.eu/info/law/law-topic/consumers/unfair-commercial-practices-law/misleading-and-comparative-advertising-directive_en https://ec.europa.eu/info/law/law-topic/consumers/unfair-com...
- smartbit 7y agoYour note seems not relevant to what misleading is. Please elaborate.
- geocar 7y agoIt's not relevant to my point, which is just about what the regulator is likely to do: That's been answered. For what "misleading is", see Article 2 (b) and especially Article 3 of Directive 2006/114/EC.
- smartbit 7y agoIn this verdict [0] of 18-02-2019 the Dutch Advertising Board came to the verdict Misleading "is de uiting misleidend en daardoor oneerlijk in de zin van artikel 7 NRC.". Are you stating that the Misleading verdict can not been given in EU countries in B2C advertisements? [0] https://www.reclamecode.nl/uitspraken/resultaten/huishouden-en-inrichting-2019-00055/242672/ https://www.reclamecode.nl/uitspraken/resultaten/huishouden-...
- geocar 7y ago> Are you stating that the Misleading verdict can not [be] given in EU countries in B2C advertisements? No.