Ya not a great title. I had to read the title a few times before I got it. That capitalization nomenclature is called "Title Case"... typically used for newspa

Ya not a great title. I had to read the title a few times before I got it. That capitalization nomenclature is called "Title Case"... typically used for newspaper/article titles. It comes from a time when it was more time consuming (and sometimes impossible) to add emphasis to words in some other way using the typesetter. Newspaper sections were typically ALL CAPS and article titles were Title Case. This allowed for different levels of emphasis using the same character set. It's not really necessary anymore but it lives on out of tradition.