I'd highly suggest reading "Don't Make Me Think" http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107 http://www.amazon.com/Think-Common-S

I'd highly suggest reading "Don't Make Me Think" http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107 http://www.amazon.com/Think-Common-Sense-Approach-Usability/... It's more of a usability book, but it covers some visual aspects to design. Beyond that it comes down to reading, practicing, critiquing and being critiqued. Any time you visit a new website think to yourself: what looks good, what looks bad, what is intuitive, and what doesn't make sense.