I once heard an opinion that if you see an ad in a place you often visit, then you are the target. If it's out of your reach now, you're supposed to be impresse

I once heard an opinion that if you see an ad in a place you often visit, then you are the target. If it's out of your reach now, you're supposed to be impressed and desire to get that thing some day. And complaining about the price is a form of admiration; would anyone complain (not ridicule) about something they think is useless?