This is so funny to me. The vast majority of creators really don't understand their "role", so to speak, in the YouTube ecosystem. The ego, I think, consumes th

This is so funny to me. The vast majority of creators really don't understand their "role", so to speak, in the YouTube ecosystem. The ego, I think, consumes them. Most content on YouTube—most views, most videos, most trending content—is just slightly better than nothing at all. The bar is both surprisingly low and high at the same time. Most people will not pay for most of the content that gets upload to YouTube in any way. And the reality is that the people who complain about demonization—the vast majority of them—would have zero revenue anyway because no one is going to pay to advertise against their content either. The keyword is most. There are a handful of creators whose content is more valuable than nothing at all. They are not bound by YouTube. Never have been. They choose to host on YouTube because it's a good deal for them, but they could just as easily survive hosting their content somewhere else. If you've got valuable content you can host it somewhere else and people will watch it. They will share it far and wide. Some people will spend money for it. Advertisers will gladly work with you and you'd be surprised just how quickly they find you and want to cut you a deal for a :30 spot. But most content isn't valuable outside of YouTube. Most content isn't even valuable enough to pay for the bandwidth it takes for people to watch it. The YouTube alternative already exists. It's called hosting the content yourself.