Pretty much. In Facebook's defense, they did grow Instragram from the small app startup it was to the size it is today. Also while Google+ is a bad example, S

Pretty much. In Facebook's defense, they did grow Instragram from the small app startup it was to the size it is today. Also while Google+ is a bad example, Snapchat is one where a new entrant to the market was able to grow quickly and go IPO.