My opinion about this depends on the subject line. What do I care about the cutesy text as long as I can get the important information without even opening the

My opinion about this depends on the subject line. What do I care about the cutesy text as long as I can get the important information without even opening the email? (“Your CD Baby order has shipped” would be ok. Bonus points for mentioning the date of the order right there. The body of the email should definitely contain a table with the ordered products. Oh, and put the tracking number in an obvious place if you have one.) You really shouldn’t even have to open order or shipping confirmation emails. Who am I to complain when they contain a gem on those rare occasions when I open them? (Those kinds of mails seem full of legal disclaimers anyway, it’s not like that additional text would confuse you.)