I kind of agree with you on that. While it shows the company has personality, if it was the first time I ordered and I only ordered a single CD, I would find th

I kind of agree with you on that. While it shows the company has personality, if it was the first time I ordered and I only ordered a single CD, I would find the following a bit rude: Your picture is on our wall as "Customer of the Year". Combined with the rest of the email it almost comes across as "wow thanks for only ordering a single CD from us you have wasted our time and resources for little profit." Just my opinion though. It is not a deal breaker to me in that it wouldn't stop me from ordering from them again, that would be my first thought though after reading it initially.